Cam AnhMarketing Applicant
Contact
A collage on white: Cam Anh in a blue shirt stands between red temple pillars with gold tops, in front of a wall of thick vertical stripes of colourful paint, on a green woven mat.scroll

Hi Marou, I’m Cam Anh.

A marketer in F&B, looking for a bigger kitchen to call home.

I believe good food is where connection begins.

Open application · Marketing Department

Get to know me

  1. Cam Anh in profile, hair in a clip, looking closely at a mirror-polished silver sculpture in a pale gallery.

    2023 – 2024

    It started with culture

    In search of connection with Hanoi’s people and culture, I found my beginning in art.

    • Aug 2023 – Feb 2024Marketing Executive · Indochine House · Full-time

  2. Becoming whole in F&B

  3. Cam Anh in a pink shirt and apron photographing her reflection with a camera, between shelves of green gift boxes and dried flowers.

    2024 – 2026

    Lam Yên

    My high school dream came true when I became a Full Stack Marketer at a local F&B brand.

    • Feb 2024 – Sep 2026Full Stack Marketer · Full-time
    • Sep 2024 – Jun 2025Operations Assistant to the Brand Owner (Lam Yên & 123 Restaurant) · Part-time
    • Jul 2025 – Feb 2026Visual Merchandiser · Part-time
  4. Cam Anh in a peach t-shirt styling a table of plated dishes beside a large softbox light and a camera on a tripod.

    2024 – 2025

    Different kitchens

    Alongside my full-time role at Lam Yên, I took on side projects to explore the F&B industry from different perspectives.

  5. A parcel wrapped in kraft paper with a cream satin ribbon and an illustrated card, held in front of a shopfront.

    Off the menu

    What I’d be doing even if I weren’t a marketer

  6. A hand opening gold foil to reveal a dark chocolate bar stamped with an M, on a wooden table.

    Why Marou?

    Beyond loving chocolate…

CORE SKILLS

  • A woman in a yellow ao dai holding a green Cốm Mùa Trăng gift box above a bamboo basket of leaf-wrapped cakes.

    Brand & Storytelling

    brand concept development · tone of voice · brand storytelling · packaging direction

  • An open gift box whose lid is printed with an illustrated Cốm Mùa Trăng story, lit by a slanting beam of light on a dark green ground.

    Content & Creative Direction

    content concepting · creative briefing & feedback for designers, photographers and video teams · moodboarding & art direction · photo and short-form video production · product-led content

  • Baked mooncakes on a pale plate, one broken open to show a golden egg-yolk and green cốm filling.

    Campaign & Execution

    campaign planning · PR coordination · project management (timelines, assets) · cross-team and freelancer coordination · budget planning support

  • Cam Anh in a pink shirt and dark apron arranging flowers at a shop counter, with green shelves of gift boxes behind her.

    Experience & Retail

    visual merchandising & in-store experience · seasonal & gifting campaigns, planned with brand owners and campaign leads

A woman in a yellow ao dai holding a green Cốm Mùa Trăng gift box above a bamboo basket of leaf-wrapped cakes.

Brand & Storytelling

  • brand concept development
  • tone of voice
  • brand storytelling
  • packaging direction
An open gift box whose lid is printed with an illustrated Cốm Mùa Trăng story, lit by a slanting beam of light on a dark green ground.

Content & Creative Direction

  • content concepting
  • creative briefing & feedback for designers, photographers and video teams
  • moodboarding & art direction
  • photo and short-form video production
  • product-led content
Baked mooncakes on a pale plate, one broken open to show a golden egg-yolk and green cốm filling.

Campaign & Execution

  • campaign planning
  • PR coordination
  • project management (timelines, assets)
  • cross-team and freelancer coordination
  • budget planning support
Cam Anh in a pink shirt and dark apron arranging flowers at a shop counter, with green shelves of gift boxes behind her.

Experience & Retail

  • visual merchandising & in-store experience
  • seasonal & gifting campaigns, planned with brand owners and campaign leads

HOW I WORK

On my own

I can take a brief from concept to moodboard, styling, shoot, and final content.

With a team

I’ve worked in an in-house team, directly with brand owners, and alongside outsourced designers, photographers and video crews on bigger campaigns.

NextIn the making
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